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3rd International Tourism, Hospitality and Gastronomy Congress, ITHGC 2022 ; 3336:57-65, 2022.
Article in English | Scopus | ID: covidwho-2250080

ABSTRACT

Due to COVID-19, the tourism sector had a loss of visitor revenue of 56%. For tourism in Caral, Peru for 2020 there was a 95% reduction in the annual number of visitors expected. Therefore, the research aims to develop a mobile application for Android with augmented reality to show 3D models and audiovisual content that allows to promote the use of virtual tourism for the archaeological zone of Caral, Peru. To this end, an applied research is developed with a quantitative approach following an experimental methodological design through the pre-experimental method for which a sample of 50 users was taken. To measure this experiment was based on the use of indicators of time of use of the application and the use of augmented reality in the application. The results obtained an average time of use of the application of 0:08:25 minutes while the average time of use of augmented reality in the application was 0:03:36 minutes. Likewise, the results show a great interest on the part of users towards the implementation of augmented reality in an application focused on tourism. © 2022 Copyright for this paper by its authors. Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0)

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